Artist: Kendrick Lamar 

Creative Direction: Mike Carson, Dave Free, Kendrick Lamar

Content Director: Mike Carson, Dave Free

Content Art Director: Megmik Vosghanian

Content Producer: Valtteri Laihanen, Arika Domanick

3D Artists: Adam Spizak, Matea Friend, Vlad Bochko, Randy Cano, Tom Fenton, Robert Borashan